The “Deep Sea Fishing” Method

21 03 2011

In my previous post, I addressed my two methodologies when it comes to job searching. I decided to take the time and focus on both methods that I described (the “Deep Sea Fishing” method as well as the “Fly Fishing” method) and to go into much better detail about what I was talking about.

First off, let’s pretend the you are about to graduate from college. You are starting to really feel the pressure from your family, professors, collection agencies and even your peers when it comes to finding a job. In the end, that’s why you went to college right??

The most common plan of attack that soon-to-be graduates take in trying to find a job is to send out as many job-inquiry emails, send as many resumes out to your family friends as possible, and try to get every professor’s “list of professional contacts” that you can. In the end, this is Read the rest of this entry »


The Hiatus is Over!

18 03 2011

After almost an entire year devoting my writing time to my “running” blog (, I realized what an amazing tool I was not utilizing: self-promotion.

Since somewhat ditching this blog, a lot has changed for me. I got my first post-college job working on the management team for a fast growing athletic company and even more recently, took a leap of faith, and a pay cut, for the hopes and dreams that I missed while I was away from the Gulf Coast.

Almost exactly one month ago, I packed up my little Mitsubishi sedan, packed it full of things that I thought that I would need and relocated back to Alabama. I hadn’t signed any sort of contract and my new job has me doing more driving than about anything else. In the end, it is what I wanted, and I am happy to be doing it! My new position, Account executive for a magazine in Fairhope, has forced me to start thinking of new ways to market the magazine and entice people to advertise. These steps that I have been devoting a few hours every day to are what really got my ideas running again in terms of self-promotion in regards to job-searching.

When you apply for jobs, you usually focus on sending your resume out to as many places as possible with the hopes that one day someone will like what they see and invite you to an interview. I call this the “Deep Sea Fishing” approach. You are putting a lot of bait out there, are not exactly searching for a specific job, but according to the law of chance, your results should prove successful.  In the end, there is no real “art” to the “Deep Sea Fishing” approach, but it will usually get you one or two nibbles.

The other option, what I like to refer to as the “Fly Fishing” approach, is much more skill oriented. It forces someone to take the time and really focus on what they are doing. It means having practice interviews, re-working your resume for each job application and truly whittling your search down to your one true goal: your dream job. The fly fishing approach does not always yield the most call backs, or even the quickest replies, but in my experience, the ones that take the bait are usually worth reeling in.

My hope is that over time, I am able to truly help bring people’s knowledge of the way that job hiring works (from a business standpoint) and force people, primarily college students and new graduates, to change the mentality that has been taught for so long in regards to job searching.

If you have any questions about my philosophies or would like to share your experiences, please comment or send me an email at

Real World vs. “The Real World”

20 12 2009

It has been only a little over a week since I took my second to last set of finals before I head out into the real world; crazy feeling!

Do you ever wish that life was just like that tv-show, The Real World?  Chalked  full of out-of-hand parties, excessive drama, friendship and hot tubs, and almost always having some form of steady income set up for you?

In a way, I am kind of of glad that life isn’t actually like The Real World, however, in some aspects, I think that college is very similar, and in a way, can be the perfect comparison and paradox to the television show.

The excitement that I am looking forward to in the next few months is sure to be overwhelming, and the chaos of mapping out the first steps of the “rest of my life” is sure to go as unexpected as possible at times, but much like The Real World, everything is going to be fine in the end.

Certain friends that you made will always keep in touch with you, and the attitudes and belief systems that you have created for yourself will stay in-tact for as long as you let them.

So many people told me that “the skills you learn in college, you will use for the rest of your life.” I never really thought about it, but in a way that is pretty true.  The relationships that you built, the hearts you broke and mistakes you made will always comes to mind in certain situations no matter where you live, what you are doing or who you are with.

I may not always use the skills I learned in my classes, and chances are, the information that I have picked-up will be obsolete within the next few years, however, I know some things I will always be able to count on to stay stagnant in our ever-changing wold.

In the end, I know that the most important things that I have learned were picked up outside of the classroom from teachers, friends, peers, strangers and even a couple of nice Jesuits with kind and honest words that can make the world seem as just as small as it is complicated.

Target, Aim, Shoot

19 11 2009

My dream job has always been to work on big accounts, brainstorming ideas for campaigns at an advertising firm.

That’s what I love to do.

Bouncing ideas off other people is the best way to achieve greatness in the communications world. From my personal experiences building marketing, advertising and viral campaigns for “moc” clients in my college classes, I have realized that I am good at doing so.

Not only do I love brainstorming with other people about great ideas, I also love to interact with people in the world of sales.

Since I joined the sales force in August of 2005, I have realized that the same charisma and confidence you need to enter the board room is the same attitude that it takes to sell a pair of shoes, a t-shirt or even advertising space within a publication.

That attitude not only lets your client know that you are confident in your knowledge about a product, but it lets them know that you are on their side.

In the world of advertising and media sales, especially in the present economy, your client has to trust that you have their best intentions at heart.

These people, these companies and these clients are the one’s who need my help.  They need to feel that they are investing not only in a solid end-result, but also in a trustworthy and like-hearted relationship.

In the end, if you only have you or your company’s wants in mind, you are leaving your client’s wishes and their needs behind.


19 11 2009

For me, being a “Brand” is not only about appearances, but also about being able to stand for something other people want and need.

During the 1950’s, the “brand recognition-era” began, bringing companies like “Green Giant” to the forefront of American’s minds.

Today, people still go to the supermarket to purchase products that they feel “brand-loyalty” towards.  They do this not because those items are the best deal, but because the consumer has come to expect consistency and quality from that particular brand.

I like to consider myself being in this “consistent-quality” category.  I strive everyday not to sneak-by under the radar or provide half-rate work on account of  being a “good-deal.”  I not only deliver what people expect from me, but I also learn how to re-mold myself in order to be the best at whatever I am doing.